concept to customer

Product strategy, technology leadership, and digital execution for media, eCommerce, SaaS, and government.

What We Do

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Digital Strategy

Establish your digital positioning and mobile strategy and accelerate your business by extending and growing your online brand.

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Product Roadmap

Define user journeys and craft mobile and web products that delight. Plan, build, measure, and learn your way to great product.

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Enterprise Digital

Integrate complex front- and back-end systems and harness APIs and data to make your business more agile with end-to-end digital.

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Technology Leadership

Deep expertise in modern technology stacks, Agile development, cloud architecture, and analytics to ensure the success of your product initiatives.

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Fractional CPO / CTO

Senior product and technology leadership on a fractional basis. Get the strategic depth of a C-suite executive without the full-time commitment.

About

Crisp strategy, precise execution.

The Missing Link Digital team has established digital strategy and product direction for great consumer brands and SaaS businesses. Well known brands like Travel Channel, Food.com, and Gibson Guitar, and innovators like Airbook One (private aviation) and Prematics (eHealthcare) have relied on us.

We will help you deliver the right product using the right tools and technology with a focus on measurable ROI.

B2B & B2C Products
SaaS & Platform
Gov & Enterprise
fCPO & fCTO

Leadership

Philip Usatine

Philip Usatine

Founder & Principal

Phil has driven B2B and B2C product strategy and digital execution for brands including Travel Channel, Food.com, Gibson Guitar, and Airbook One. He brings deep expertise in product leadership, technology strategy, and connecting business goals to measurable digital outcomes.

Clients

We've established digital strategy and product direction for consumer brands, SaaS businesses, and government. See some of our work below.

🌍 travelchannel.com
Travel Channel
Media & Entertainment
Defined digital strategy and drove B2C product direction for one of the most recognized brands in travel entertainment.
🍽️ food.com
Food.com
Consumer Platform
Led product and digital platform strategy for the leading online recipe and food community.
🎸 gibson.com
Gibson Guitar
B2B & B2C Products
Drove B2B and B2C digital product initiatives for the iconic American musical instrument brand.
✈️ airbookone.com
Airbook One
Private Aviation Β· SaaS
Drove end-to-end product strategy, customer experience, and technology architecture for a next-generation private aviation booking platform.
πŸ’Š now NaviNet Β· NantHealth
Prematics
eHealthcare Β· SaaS
Built mobile clinical messaging and e-prescribing products for an eHealthcare innovator. Prematics was acquired by NaviNet, later acquired by NantHealth.
πŸ₯ myvillagegreen.com
iThriveph / Village Green Apothecary
Digital Health Β· eCommerce
Drove product strategy and technology direction for the IQYou digital health product line and Village Green Apothecary's eCommerce and healthcare content platforms.
πŸ›οΈ cpsc.gov
U.S. Consumer Product Safety Commission
Federal Government
Built and optimized mission-critical import screening applications and high-volume data processing systems for the federal agency responsible for protecting consumers from unsafe products.
πŸ”’ endera.com Β· now Trua
Endera (formerly IDentrix)
Security Β· SaaS
Led development of a patented, cloud-based continuous evaluation platform that monitors workforce risk across 25,000+ public data sources for Fortune 500 companies and government agencies. Now a subsidiary of Trua.

Get in Touch

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